Artemiy Proskuryakov
Meta (Facebook), TikTok, Snapchat, Google, Taboola, Outbrain & etc. Senior User Acquisition Manager with more than 6 years experience in Mobile apps, games & web subscription advertising.
Hi! I’m Artemiy, a self made User Acquisition Expert who helped 80+ apps with marketing. Some of them started working with me almost from the day they published their app on AppStore or Google play and now have ARR more than $1M. Others choose to work with me while scaling their MRR from $100k to $1-5M. I can either build a UA department from scratch or fit into an existing team to improve the company results and share my experience with other UA managers.
I have the most experience and success cases advertising iOS subscription apps and Web2web funnels, where users pay on Web. I described this funnel in this article.
Providing high quality User Acquisition and scaling Paid Social ads is my pure passion! I can help you to increase the ROAS and Revenue for your App as a part-time UA Manager or as a consultant.
I have the most experience and success cases advertising iOS subscription apps and Web2web funnels, where users pay on Web. I described this funnel in this article.
Providing high quality User Acquisition and scaling Paid Social ads is my pure passion! I can help you to increase the ROAS and Revenue for your App as a part-time UA Manager or as a consultant.
Holywater (Genesis) - Interactive Stories and Romance Novels Apps
Paid Social Team Lead
06/2023 - 01/2024
On a part time occupancy. Advertised iOS and Android apps (Passion and My Fantasy) via Web2App and Web2Web funnel on Facebook and TikTok. Helped building UA for Web2Web funnel on Passion, pushed it from $0 to >$600k per month in profitable ad spend. Increased budgets X4 and ROAS on Web2App UA. Managed 2 UA managers.
Paid Social Team Lead
06/2023 - 01/2024
On a part time occupancy. Advertised iOS and Android apps (Passion and My Fantasy) via Web2App and Web2Web funnel on Facebook and TikTok. Helped building UA for Web2Web funnel on Passion, pushed it from $0 to >$600k per month in profitable ad spend. Increased budgets X4 and ROAS on Web2App UA. Managed 2 UA managers.
Simple - Intermittent Fasting App
Paid Social Team Lead
06/2022 - 07/2023
Advertising Web funnel and SKAN iOS on Facebook, TikTok, Taboola, Outbrain and other traffic sources with a budget over $4M per month on average. Increased budgets X2 and ROAS by 70% in the first several months working there. In my team one more UA Manager was running Facebook Ads, who assisted me with Facebook Ads. I left the company to switch to my freelance
Paid Social Team Lead
06/2022 - 07/2023
Advertising Web funnel and SKAN iOS on Facebook, TikTok, Taboola, Outbrain and other traffic sources with a budget over $4M per month on average. Increased budgets X2 and ROAS by 70% in the first several months working there. In my team one more UA Manager was running Facebook Ads, who assisted me with Facebook Ads. I left the company to switch to my freelance
Inkitt inkitt.com
Senior User Acquisition Manager
01/2021 - 06/2022
Inkitt is a German book and app publisher that owns Galatea App and Audiobook Plus App. I advertised these Interactive romance stories apps on Facebook, Google, TikTok and Native networks such as Taboola and Outbrain. Scaled the UA budgets X10 in the first 6 months since joining to $3M per month.
Worked closely with the designer team on ad creatives providing ideas and regular stats for all creatives. Pushed the product idea to translate our top stories into other languages that helped us to scale a lot. Besides that, in early spring 2021 when the iOS 14.5 update was very close to release I asked to create a Web2App funnel and it impacted the UA the most. As a result we successfully closed a Series B on a really high evaluation. Left the company to join Simple with Cyprus relocation package.
Senior User Acquisition Manager
01/2021 - 06/2022
Inkitt is a German book and app publisher that owns Galatea App and Audiobook Plus App. I advertised these Interactive romance stories apps on Facebook, Google, TikTok and Native networks such as Taboola and Outbrain. Scaled the UA budgets X10 in the first 6 months since joining to $3M per month.
Worked closely with the designer team on ad creatives providing ideas and regular stats for all creatives. Pushed the product idea to translate our top stories into other languages that helped us to scale a lot. Besides that, in early spring 2021 when the iOS 14.5 update was very close to release I asked to create a Web2App funnel and it impacted the UA the most. As a result we successfully closed a Series B on a really high evaluation. Left the company to join Simple with Cyprus relocation package.
Freelance - User Acquisition Expert & Advisor (Mobile Apps&Games, Web Subscriptions, Web2App, SKAN iOS)
01/2019 - now
I help Apps and Games with User Acquisition as an advisor and UA Expert in my advertising agency Romilead. Over 50 product teams worked with me and 95% of them are happy about our cooperation. Sometimes I write articles (in Russian) in my Telegram channel. Running Ads for various Web Subscription products and Mobile Games and Apps on Facebook, TikTok, Google and Taboola in different categories such as Health&Fitness, Books, Role Playing Games, Finance, Lifestyle etc.
01/2019 - now
I help Apps and Games with User Acquisition as an advisor and UA Expert in my advertising agency Romilead. Over 50 product teams worked with me and 95% of them are happy about our cooperation. Sometimes I write articles (in Russian) in my Telegram channel. Running Ads for various Web Subscription products and Mobile Games and Apps on Facebook, TikTok, Google and Taboola in different categories such as Health&Fitness, Books, Role Playing Games, Finance, Lifestyle etc.
AdQuantum adquantum.com
Team Lead Media Buyer
10/2018 - 01/2021
Joined the company as Media Buyer in October 2018. Showing great profits over $100k each month from the beginning in July 2019 I became a Team Leader with 4 Buyers in the team.
Advertised a big number of different apps and games on Facebook, Snapchat, and TikTok. Monthly spend on T1 and worldwide traffic was between $300-800k. Almost every month I’m in the TOP 3 Buyer-list sorted by profit for the agency (agency had about 25 Buyers) . Launching ads for 6-9 projects at the same time, weekly setting 8-15 tasks for ad creatives (mostly banners and 2D Animation that is made by outsorted designers), analyzed Facebook Ads library and other spy tools to get inspired by competitors ads.
Working with LTV, ARPU, ROAS and other app metrics on a daily basis. Working with app trackers Adjust and Appsflyer, Google Sheets, calculating KPI for Ad Campaigns by Country. Left the company to join Inkitt because wanted to work on a client side to be able to be part of it.
Team Lead Media Buyer
10/2018 - 01/2021
Joined the company as Media Buyer in October 2018. Showing great profits over $100k each month from the beginning in July 2019 I became a Team Leader with 4 Buyers in the team.
Advertised a big number of different apps and games on Facebook, Snapchat, and TikTok. Monthly spend on T1 and worldwide traffic was between $300-800k. Almost every month I’m in the TOP 3 Buyer-list sorted by profit for the agency (agency had about 25 Buyers) . Launching ads for 6-9 projects at the same time, weekly setting 8-15 tasks for ad creatives (mostly banners and 2D Animation that is made by outsorted designers), analyzed Facebook Ads library and other spy tools to get inspired by competitors ads.
Working with LTV, ARPU, ROAS and other app metrics on a daily basis. Working with app trackers Adjust and Appsflyer, Google Sheets, calculating KPI for Ad Campaigns by Country. Left the company to join Inkitt because wanted to work on a client side to be able to be part of it.
CMO and UA manager in fashion startup Oskelly oskelly.ru
07/2018-10/2018
Promoting App and Website Oskelly with budgets over $15k per month. Working with Google Analytics and Yandex Metrika. Tracking in-app activities, controlling mobile agencies efficiency through the Adjust Mobile App Analytics system, using and setting up internal Facebook tools such as catalog, pixel, SDK, dynamic retargeting. Interaction with the development team, studying documentation (mostly in English), setting tasks in the Jira and Trello project management system.
Sending marketing Push notifications via the Onesignal service. Launching ad campaigns in Yandex Direct and Google Adwords. Analysis of user behavior on the website using Yandex Webvisor and App UX using Appsee. Assisting the CEO in various issues related to the development of the project.
07/2018-10/2018
Promoting App and Website Oskelly with budgets over $15k per month. Working with Google Analytics and Yandex Metrika. Tracking in-app activities, controlling mobile agencies efficiency through the Adjust Mobile App Analytics system, using and setting up internal Facebook tools such as catalog, pixel, SDK, dynamic retargeting. Interaction with the development team, studying documentation (mostly in English), setting tasks in the Jira and Trello project management system.
Sending marketing Push notifications via the Onesignal service. Launching ad campaigns in Yandex Direct and Google Adwords. Analysis of user behavior on the website using Yandex Webvisor and App UX using Appsee. Assisting the CEO in various issues related to the development of the project.
Affiliate Marketing
09/2016-01/2019
I started learning about affiliate marketing when I first had a practice in a construction company after 2nd year in the University. Read a lot of blogs, watched youtube videos in English and Russian and in September 2016 firstly launched the first ad campaign on VK ads for one product. Then I’ve tested several tens of products, learned Yandex Direct Ads, Google Ads, then Facebook and TikTok. Facebook became my most beloved channel where I was able to spend $5-10k per month with 30-50% profitability in good months.
09/2016-01/2019
I started learning about affiliate marketing when I first had a practice in a construction company after 2nd year in the University. Read a lot of blogs, watched youtube videos in English and Russian and in September 2016 firstly launched the first ad campaign on VK ads for one product. Then I’ve tested several tens of products, learned Yandex Direct Ads, Google Ads, then Facebook and TikTok. Facebook became my most beloved channel where I was able to spend $5-10k per month with 30-50% profitability in good months.
Education: Moscow State University of Civil Engineering Specialization: Civil Engineering, Bachelor degree, 2014-2018
Language proficiency
Language proficiency
Russian - Native, English - Advanced, German - Intermediate
Facebook Ads User Acquisition for Health & Fitness Apps:
User Acquisition for Romance Novels
User Acquisition for Other Apps
User Acquisition for Games:
I work with
I offer a multi-channel marketing strategy and personalized approach for each product, that allows achieving clients target ROAS. I recommend to start with Meta Ads and TikTok Ads because:
Reason 1: I am deeply sured they are best traffic sources for 90%+ of mobile apps. Meta products like Facebook & Instagram and TikTok are popular worldwide.
Reason 2: I has spent millions of $ profitably and thousands of hours in Meta Ads and TikTok Ads ad accounts, i know every angle of it, so i can guarantee the result from early stages there.
Reason 1: I am deeply sured they are best traffic sources for 90%+ of mobile apps. Meta products like Facebook & Instagram and TikTok are popular worldwide.
Reason 2: I has spent millions of $ profitably and thousands of hours in Meta Ads and TikTok Ads ad accounts, i know every angle of it, so i can guarantee the result from early stages there.
Contact me if you need any help with advertising
